Ken Toong is the Executive Director of Auxiliary Enterprises, which is comprised of UMass Dining, Hotel UMass, UMass Conference Services, Licensing, UMass Catering, University Club & Restaurant, as well as the University Bookstore. Auxiliary Enterprises provides the core services that support the academic and extracurricular goals of the university. Ken always puts customer service first and is committed to going beyond simply providing services by creating a unique experience for all customers and visitors. An avid supporter of student health and regional food system, Ken places a strong focus on sustainability, nutrition and community. In his free time, Ken enjoys jogging, reading, traveling, walking the dog, and rooting on the Dallas Cowboys and UMass Minutemen.