You can help save the planet with every bite you take.

“Human consumption of animal-sourced food products is one of the strongest negative forces affecting the conservation of ecosystems and biological diversity. The burning of the Amazon rainforest to create cattle pastures or areas to grow livestock feed crops, is a prime example of this negative force” – Dr. William Ripple, esteemed expert in mammal ecology, biodiversity and conservation.

Brazilian president, Bosonaro has relaxed protections on Amazon lands in his promotion of meat production for a simple reason: meat equals money. 

Money flows into Brazil from countries importing beef and cattle feed (corn and soybeans) to feed the insatiable human appetite for all things meat.  Much of these exports go to France and Germany.

Cattle ranching and crop production jointly accountfor nearly all South American tropical deforestation.

“Planetary integrity and our dietary trajectory are at odds,” says Dr. Gidon Eshel, an expert on geophysical consequences of agriculture and diet

We have more power than we think, and we exercise that power with every bite we take. As the authoritative voice on lifestyle as medicine, True Health Initiative offers the following facts:

• In much of the developed world, protein consumption exceeds public health requirements

• Quality protein comes from a variety of plants that produce ten to as high as fifty times more protein per acre than meat does, while generating about tenfold less greenhouse gas emissions and water polluting fertilizer runoff per g protein.

• There are no healthy people on a destroyed planet.

Our planet is a magnificent ecosystem, with an incredible ability to sustain life.

The headline of the Amazon fires is not the fires.  The headline of the Amazon fires is public responsibility and our ability to make sustainable choices that protect our shared home.

For more resources on how you can begin protecting our home today:

https://www.worldwildlife.org/stories/3-ways-you-can-help-protect-the-amazon

The True Health Initiative is guided by a unique, global coalition of leading experts in lifestyle medicine, diet, sustainability and more.  Our shared mission is to create a world free of preventable disease, while safeguarding the health of the planet that feeds and sustains us- using the time honored and evidence based practices of lifestyle as medicine.  For more info or to get involved email jlutz@truehealthinitiative.org